Robert Cialdini along with Noah Goldstein, and Steve J Martin have found 50 different ways to utilise under-graduate students in this study on how to be persuasive. They have tested 50 different techniques to find out what would work and what wouldn’t by putting under-graduate students into test situations and monitoring the results.
This is one of those books that you need to add to your collection like a dictionary. There is way too much valuable information for any cliff notes to be reasonable here.
This book shows you how to get hotel guests to recycle, how to get people to volunteer and how to leave a larger tip, just to name a few.
Whether you’re a marketer or a worker, this book is invaluable in increasing everyone’s income just by changing one word in some circumstances.
Add it to your collection or be persuaded by another. Yes! I want to Persuade