For a little book, this is packed full of gold nuggets and at times it feels like Seth Godin is just downloading his brain, which is actually priceless.

Tribes looks at the development of groups, especially niche groups which forms tribes – with or without you – and the value that is apparent in taking a leadership role of these groups.

Godin contends that people are desperate to believe in the elusive ‘something’ whether it’s animal welfare, software, tattoos, or orchids. But with this desperation, the despair is the collective sigh of all going nowhere believing in the one thing. This is where leadership enters the Tribes equation.

Godin looks at what makes a leader as opposed to a follower, what core values are needed and why so many don’t take up the challenge and why, it is essential that someone step up to the plate. He challenges our core fears of failure, apathy, discontent, the status quo and why all these fears need to be challenged and conquered – immediately.


Some of the core ideas include Leadership is Not Management, and with this, managers are not necessarily leaders. He cites examples of a single memo that changed the course of a company, written by an employee who rose to lead the (more…)