Gary Vaynerchuk is about to get HUGE. Right now he is just big but he is about to go through the iSphere. But first the Cliffnotes on Crush It.

Gary migrated to the US with his parents in 1978 and showed early promise as an entrepreneur with franchised lemonade stands and then a thriving baseball trading enterprise. He entered his father’s business first part time while at college and then full-time on completion.

He was introduced to the internet in 1995 and could see the potential, but as he states so well in the interview with Scobelizer below, it wasn’t until video started to become popular that he finally found a medium which he could use to communicate his message.

Vaynerchuk is a visionary with his finger on the pulse of trends, all sorts of them from teenage tattoos to the lack of understanding of wines. On the basis of practice what you know, he spruked about wines, but it wasn’t in the normal high brow offensive manner that had been done before. He spoke to everyone as if they were a customer in his shop,

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