Blink is about the adaptive unconscious. The moment where we can sum up all the data that is before us and make an informed instant decision. Our brain is like a giant computer which processes data instantly to give the first impression.

Blink demonstrates this by looking at a study that can break a marriage down into core elements which will determine whether it will be successful or not. However even those observations can be thin sliced even further to just one core element – the presence of contempt.

Gladwell goes on to demonstrate that even though we need experience and infromation to thin slice deciions, too much information actually hinders this ability. He uses several examples to prove this, the best being the War Games and Continue reading 'Blink The Power of Thinking Without Thinking Cliff Notes'»