Crush It – Gary Vaynerchuk – Cliff Notes

Gary Vaynerchuk is about to get HUGE. Right now he is just big but he is about to go through the iSphere. But first the Cliffnotes on Crush It.

Gary migrated to the US with his parents in 1978 and showed early promise as an entrepreneur with franchised lemonade stands and then a thriving baseball trading enterprise. He entered his father’s business first part time while at college and then full-time on completion.

He was introduced to the internet in 1995 and could see the potential, but as he states so well in the interview with Scobelizer below, it wasn’t until video started to become popular that he finally found a medium which he could use to communicate his message.

Vaynerchuk is a visionary with his finger on the pulse of trends, all sorts of them from teenage tattoos to the lack of understanding of wines. On the basis of practice what you know, he spruked about wines, but it wasn’t in the normal high brow offensive manner that had been done before. He spoke to everyone as if they were a customer in his shop,

but he did so through video whcih spread across the web.

He has only a few rules, the first three are Love your Family, Work superhard, Live your passion. And the best marketing strategy ever – care. Sounds simple? Gary demonstrates it by telling a story of a delivery through the snow to an unhappy customer. It is not easy to care and be passionate every day unless you really really love something. Gary says if you can find what that is you are most of the way there. Passion will leak through all that you do and guarantee your success if you use the tools available to you.

Legacy is greater than currency. To explain this, if you’re happy for your grandchildren to find out how you made your living and all the details that went into every transaction and you can sleep at night, then you are doing the right thing. If not, then you need to re-examine your motives and reunite with your passion.

Vaynerchuk argues that any business that ignores the social networking phenomenon of the internet will be left behind – period. Twitter and Facebook are his favourite modes but by no means the only platforms you should use to get your message across to your customers or potential customers. As he states these platforms are “word of mouth on steroids”. Your success will depend upon how you use these tools to get your results. Have a clearly defined plan before you begin. Remember everything is out there so be careful what you leave behind for others to find.

A note from me here, I’ve been on twitter since November of its first year, using another avatar than the one I have now because I decided to brand all of my social networking across the web. I’ve seen twitter particularly go through many metamorphises and will continue to do so. Adapt or perish is the catch cry to adhere to.

Vaynerchuk argues that branding is the number one thing that every single person should begin to visualise for themselves in the social networking sphere. You are the brand, even if you just play farmville and everything else on Facebook, that is a type of brand that you are presenting yourself as. Businesses need to formulate a plan to boost their brand online through all networks and interactions. Feedback is instant and potentially lethal to your business if not handled correctly. Gary foresees many businesses failing in this regard and gives a few case studies on how to and how not to handle certain situations in the social networking context.

Like many internet marketers, Gary recommends producing great content, staying true to yourself, and staying connected with your audience/customers. Know yourself and your limitations and don’t take yourself into a field for the money, you’ll get tired really quickly and you need stamina if you are to follow in Gary’s footsteps.

Is it for everyone? Yes and no. Is it possible to succeed on a perceived overcrowded internet? Yes and no. Will it happen overnight or in three weeks, a month? Uh No. Everyone has access to the same tools. How you use them to make yourself the cream that rises to the top is up to you and how much you are prepared to put in. But one thing Gary guarantees, if you put in the hours, you will get results – guaranteed.

Gary finishes the book with some great business ideas that he says he just hasn’t got time for. One of them was book reviews so I hope not too many people read that far :))

Gary is sincere and generous and if you’ve seen any of his videos, you’ll hear his voice loud and clear throughout the text.

This book is filled with precious tidbits of gold and I would recommend it to anyone who is thinking about using social media, already using social media but not getting the results they want, or using social media and think that they are getting results. You will be surprised on the leverage that is available to you.

A side note here, I was cheeky enough to ask Gary Vaynerchuk for a review copy for this site and he was gracious enough to supply it, solidfying his ethos that no customer is too small, no deed unworthy of him, and nothing too much trouble. There are no affiliate links associated with this article as I’ve already been given pure gold in my copy of the book. Thanks so much Gary.

Below is one of the best intereviews I’ve seen between Gary and Scobelizer. I’ve tried to transcribe it, but the audio is a bit difficult for that, but quite OK to view. It’s lengthy but worh every single second. Gary gives some invaluable advice and tips and it is a great introduction to Crush It.

Just released Gary Vaynerchuk explains Social Media = Business

21 thoughts on “Crush It – Gary Vaynerchuk – Cliff Notes

  • November 9, 2009 at 2:21 am

    Nice cliffnote! Love that you’re actually taking Gary’s advice… Keep it up!

  • November 9, 2009 at 3:12 am

    Thanks so much.

  • November 9, 2009 at 9:42 am


    Great notes – I really enjoyed reading them and watching the interview.

    Thanks for your note on my blog. I’m really pleased you like my BookMap idea. Come back soon and see others that are added!

    You can find the Crush It! PDF download for my Gary Vaynerchuk BookMap at

    Thanks again and keep it up!


  • November 9, 2009 at 1:06 pm

    Thanks for dropping by Pete, let me know about more maps and we can do cross links no problem. Thanks

  • November 10, 2009 at 1:38 pm

    Great run down of the book. It is definintely a great book that everyone who is interested in maximizing the internet and social media should read!

  • November 11, 2009 at 1:41 pm

    Thanks so much. Loved your site also, keep visiting :)

  • November 13, 2009 at 4:49 pm

    I was surprised to see there were actually cliff notes on his book. Should be an interesting read.

  • Pingback: Crush It – Gary Vaynerchuk – What is Social Media – J.K.D.O.

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  • November 17, 2009 at 2:14 pm

    Kathy, I learned so much about social media from this one blog! I’ve reserved this book and a few others that I plan to devour. Thanks again!

  • November 17, 2009 at 9:41 pm

    Fantastic glad you got so much from it.

  • November 19, 2009 at 2:17 am

    Hey, great review of the book…really badly want to get it alas its not in any shops here (Ireland) – might have to get myself on amazon to pick it up…He really fires you up and gets you motivated, exudes passion..watching his videos has been pretty motivating for me trying to start – better get the book and get more pep in my step…thanks for the good review..

  • November 19, 2009 at 2:35 am

    Amazon or Borders definitely the way to go

  • November 24, 2009 at 5:58 pm

    This is so incredibly inspiring. Have loved watching Gary V since watching him on @successfool.
    If anyone ever needs to get fired up about what they do, and to develop a paradigm for how to do it, they need to watch Gary V :)

  • December 6, 2009 at 3:57 pm

    Great recap of the book! I’ve read it and it’s awesome! Definitely worth the purchase price and then some. Great job on the video – keep it up and go “Crush It”!!!!!!!!!!! *huGs* Suzanne

  • December 7, 2009 at 4:31 am

    Thanks Suzanne and will check the re-tweet thing, the plug in just upgraded so might be a bug. Thanks again. Kath

  • September 22, 2010 at 10:13 am

    I thought it was going to be a number of boring old post, but it really compensated for my time. I definitely will post a link to this page on my blog. I am certain my visitors can find that incredibly valuable.

  • September 22, 2010 at 7:47 pm

    Thanks so much, glad you found it valuable.

  • Pingback: Crush it with passion! | halloum

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