Gary Vaynerchuk is about to get HUGE. Right now he is just big but he is about to go through the iSphere. But first the Cliffnotes on Crush It.

Gary migrated to the US with his parents in 1978 and showed early promise as an entrepreneur with franchised lemonade stands and then a thriving baseball trading enterprise. He entered his father’s business first part time while at college and then full-time on completion.

He was introduced to the internet in 1995 and could see the potential, but as he states so well in the interview with Scobelizer below, it wasn’t until video started to become popular that he finally found a medium which he could use to communicate his message.

Vaynerchuk is a visionary with his finger on the pulse of trends, all sorts of them from teenage tattoos to the lack of understanding of wines. On the basis of practice what you know, he spruked about wines, but it wasn’t in the normal high brow offensive manner that had been done before. He spoke to everyone as if they were a customer in his shop,

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This is ‘The Secret’ meets internet marketing for the first half of the book which is actually a fresh approach in terms of information delivery.  The first half deals with the types of internet business/options available and how you can best align yourself to take advantage of them.

The second half gives a brief yet thorough overview and more detailed information about each of the option with contributions from Jim Cochrum and Tim Knox and other heavy weights.

Although an overview and really targetted at the beginning internet marketer or business owner, I found resources in here that I have not found ANYWHERE else and I am a internet marketing veteran in terms of reading everything.

A few great nuggets and another leave on your shelf reference book just for all the great links.

Joe Vitale gives a really great chapter on hypnotic writing and marketing towards the end of the book with comments from Mike Mograbi. I got hooked on this (I think they hypnotised me) and am starting the broader work on this “Hypnotic Writing” by Joe Vitale next. Stay tuned.

Robert Cialdini along with Noah Goldstein, and Steve J Martin have found 50 different ways to utilise under-graduate students in this study on how to be persuasive. They have tested 50 different techniques to find out what would work and what wouldn’t by putting under-graduate students into test situations and monitoring the results.

This is one of those books that you need to add to your collection like a dictionary.  There is way too much valuable information for any cliff notes to be reasonable here.

This book shows you how to get hotel guests to recycle, how to get people to volunteer and how to leave a larger tip, just to name a few.

Whether you’re a marketer or a worker, this book is invaluable in increasing everyone’s income just by changing one word in some circumstances.

Add it to your collection or be persuaded by another. Yes! I want to Persuade

I’ve finished and I’m amazed.

Firstly I think Joel Comm has totally missed his calling and should just concentrate on writing.  He has a real gift and this book is an excellent story, intermingling facts with just enough story to create a rich text.

There is so much information jam packed within the stories of how famous internet marketers like John Reese, Rich Schefren, Rosalind Gardiner, Yanik Silver, Jay Abrahams and hundreds more, all got started and what they are most remembered for.

All of the marketer’s personal stories are overlayed upon the history of how the internet even came to be and what it actually began as and what it has evolved into, to date.

To date being the operative phrase and conclusion of the book as Joel Comm tries to look into the future to see where the next big thing will be.

He finishes off by profiling a story of an Iranian girl, Ladan Lashkari, borrowed from Eric Holmlund’s blog. The cliff note is she doesn’t have one advantage that we do but is still managing to earn $US6,300 a month.

The story from all of these marketers is that they laser focused on one thing or one niche or one topic that they knew and took it from there.  What they learned from their first experiences they took to their second and so on.

So even though what I know is not savory, I also know there’s a huge and growing market for it so I’m taking all the tips I learned and going forward with it.

History is important.  To know where something has come from, you can judge where it may lead.  Joel Comm has given an excellent, and relatively concise history of who, what, when and where and wrapped it in entertaining ditties about the personal struggles of the big guys.

Fantastic and highly recommended read for anyone, but EVERYONE who is even THINKING of starting an online business.

Joel, can we please have more books?  You are a fantastic writer. Well done mate.

Kath

WOW.  Ok am still only half way through. This is such a great read. No skimming here.

Joel has written a rich yet !brief! history of the internet marketing world and it’s full of so many tidbits of information you just have to read every word and then re-read it. I can’t believe the amount of information crammed in here so far.

The most important thing for me that is standing out is still how young the internet really is.  We have taken the changes for granted and become so accustomed to spamming and surrendering our email address (not any more getting harder to get) that we have lost sight of the fact that some of the top marketers, only began to make their full stride from 2002 and 2004.  So I have to question at this point, have they even reached their full stride yet?

I would have to say, no way.  As Joel points out briefly so far, although the internet has taken over our lives to some extent and the way we consume and obtain media has changed forever, there are still many changes afoot that we haven’t even dreamt are possible yet.

At the half way point, I’m feeling really optimistic about still being able to carve out a living from the internet in some form, although taken note that some of the strategies used to date may already be outdated as users become jaded.  However, from my own experience I can tell you that our children approach the internet in an entirely different way and it will be this market where the most opportunity will arise.

I’m deep into the covers of this book today to finish and will give my final thoughts and hopefully Joel will shed some light on the approaching generation and how best to market them.

Stay tuned.  Get your copy here:Click Here to Order