For a little book, this is packed full of gold nuggets and at times it feels like Seth Godin is just downloading his brain, which is actually priceless.

Tribes looks at the development of groups, especially niche groups which forms tribes – with or without you – and the value that is apparent in taking a leadership role of these groups.

Godin contends that people are desperate to believe in the elusive ‘something’ whether it’s animal welfare, software, tattoos, or orchids. But with this desperation, the despair is the collective sigh of all going nowhere believing in the one thing. This is where leadership enters the Tribes equation.

Godin looks at what makes a leader as opposed to a follower, what core values are needed and why so many don’t take up the challenge and why, it is essential that someone step up to the plate. He challenges our core fears of failure, apathy, discontent, the status quo and why all these fears need to be challenged and conquered – immediately.

Some of the core ideas include Leadership is Not Management, and with this, managers are not necessarily leaders. He cites examples of a single memo that changed the course of a company, written by an employee who rose to lead the Continue reading 'Tribes Seth Godin Cliff Notes'»

This is ‘The Secret’ meets internet marketing for the first half of the book which is actually a fresh approach in terms of information delivery.  The first half deals with the types of internet business/options available and how you can best align yourself to take advantage of them.

The second half gives a brief yet thorough overview and more detailed information about each of the option with contributions from Jim Cochrum and Tim Knox and other heavy weights.

Although an overview and really targetted at the beginning internet marketer or business owner, I found resources in here that I have not found ANYWHERE else and I am a internet marketing veteran in terms of reading everything.

A few great nuggets and another leave on your shelf reference book just for all the great links.

Joe Vitale gives a really great chapter on hypnotic writing and marketing towards the end of the book with comments from Mike Mograbi. I got hooked on this (I think they hypnotised me) and am starting the broader work on this “Hypnotic Writing” by Joe Vitale next. Stay tuned.

Robert Cialdini along with Noah Goldstein, and Steve J Martin have found 50 different ways to utilise under-graduate students in this study on how to be persuasive. They have tested 50 different techniques to find out what would work and what wouldn’t by putting under-graduate students into test situations and monitoring the results.

This is one of those books that you need to add to your collection like a dictionary.  There is way too much valuable information for any cliff notes to be reasonable here.

This book shows you how to get hotel guests to recycle, how to get people to volunteer and how to leave a larger tip, just to name a few.

Whether you’re a marketer or a worker, this book is invaluable in increasing everyone’s income just by changing one word in some circumstances.

Add it to your collection or be persuaded by another. Yes! I want to Persuade

With the release of Click Here to Order, Joel Comm’s Adsense Code has also hit the best seller lists again.

I reviewed this when it originally came out.  I call him Joel the father of Adsense.  While heaps has been written about Google Adwords, the advertising campaign, little had really been written about Adsense and how publishers could best utilise it to make a passive income from their sites.

Joel Comm gives you heaps of tips and tricks and shows you how to cleverly disguise your ads while still complying with Google.

He took his earnings up to $600.00 a DAY with Adsense.  That’s some loose change I’d like.

He’s giving away a free copy at the moment because he’s delirious over the success of Click Here to Order so if you want to get the info for free that I paid for (but made money from) go here: Father of Adsense

I’ve finished and I’m amazed.

Firstly I think Joel Comm has totally missed his calling and should just concentrate on writing.  He has a real gift and this book is an excellent story, intermingling facts with just enough story to create a rich text.

There is so much information jam packed within the stories of how famous internet marketers like John Reese, Rich Schefren, Rosalind Gardiner, Yanik Silver, Jay Abrahams and hundreds more, all got started and what they are most remembered for.

All of the marketer’s personal stories are overlayed upon the history of how the internet even came to be and what it actually began as and what it has evolved into, to date.

To date being the operative phrase and conclusion of the book as Joel Comm tries to look into the future to see where the next big thing will be.

He finishes off by profiling a story of an Iranian girl, Ladan Lashkari, borrowed from Eric Holmlund’s blog. The cliff note is she doesn’t have one advantage that we do but is still managing to earn $US6,300 a month.

The story from all of these marketers is that they laser focused on one thing or one niche or one topic that they knew and took it from there.  What they learned from their first experiences they took to their second and so on.

So even though what I know is not savory, I also know there’s a huge and growing market for it so I’m taking all the tips I learned and going forward with it.

History is important.  To know where something has come from, you can judge where it may lead.  Joel Comm has given an excellent, and relatively concise history of who, what, when and where and wrapped it in entertaining ditties about the personal struggles of the big guys.

Fantastic and highly recommended read for anyone, but EVERYONE who is even THINKING of starting an online business.

Joel, can we please have more books?  You are a fantastic writer. Well done mate.

Kath